Omnichannel Growth Expert with 100+ Projects and $30M+ Ad Budget Experience

With over a decade of experience in media buying and analysis, I don’t just run ads—I build the technical engines that power them. I specialize in bridging the gap between high-level marketing strategy and technical engineering, ensuring that every dollar is tracked, attributed, and optimized.

I specialize in architecting robust Marketing Infrastructure and advanced measurement frameworks. Rather than relying on out-of-the-box settings, I custom-code functions for Google Tag Manager and Server-Side environments to bypass tracking limitations and solve complex attribution challenges.

My approach is built on structured frameworks—whether I’m developing negative keyword hierarchies for SEM or building full-funnel ecosystems across Search, Programmatic, Social, DooH, and ABM. I bring a rigorous, system-based methodology to every campaign to ensure scalability and eliminate waste.

I command a comprehensive marketing and analytics stack centered on GTM, GA4, and Server-Side architectures. By leveraging JavaScript and SQL, I orchestrate complex data flows through aggregation platforms like Funnel.io to design high-impact dashboards in Looker Studio and Power BI.

My technical versatility extends across CMS ecosystems like WordPress and Shopify, integrated with enterprise-grade CRMs such as HubSpot and Salesforce. This allows me to align front-end creative with back-end data, driving cohesive, data-backed growth strategies.